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Principles Of Marketing Kotler Features Comparison Tables

Principles of Marketing (15th Edition)

Principles of Marketing (15th Edition)



Readers interested in an overview of marketing strategies and techniques.




Learn how to create value and gain loyal customers.

 
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value principles of marketing kotler.

Principles of Marketing (15th Edition) Features

  • Used Book in Good Condition

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Principles of Marketing (16th Edition)

Principles of Marketing (16th Edition)

NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text


Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps student principles of marketing kotler.

Principles of Marketing (16th Edition) Features

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    Principles of Marketing (14th Edition)

    Principles of Marketing (14th Edition)

    Learn how to create value and gain loyal customers.

     

    Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative custo principles of marketing kotler.

    Principles of Marketing (14th Edition) Features

    • Used Book in Good Condition

    Read More
    , ,
    Principles of Marketing (17th Edition)

    Principles of Marketing (17th Edition)

    For Principles of Marketing courses that require a comprehensive text.

     

    Help readers learn how to create value through customer connections and engagement

    In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing ch principles of marketing kotler.

    Principles of Marketing (17th Edition) Features

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      , ,
      Principles of Marketing (13th Edition)

      Principles of Marketing (13th Edition)

      Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must principles of marketing kotler.

      Principles of Marketing (13th Edition) Features

      • Used Book in Good Condition

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      , ,
      Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

      Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

      NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab and Mastering platforms exist for ea principles of marketing kotler.

      Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition) Features

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        Principles of Marketing

        Principles of Marketing

        Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. principles of marketing kotler.

        Principles of Marketing Features

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          MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing

          MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing

          ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

           

          < principles of marketing kotler.

          MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing Features

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            , , , , ,
            Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

            Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

            NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.


            Used books, rentals, and purchases made outside of Pearson

            Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition) Features

              Read More
              , , , , , , ,
              Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

              Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

              NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

              Used books, rentals, and purchases made outside of Pearson
              If purchasing or renting from companies other than Pearson, the access code principles of marketing kotler.

              Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition) Features

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